Housewives Choice.


New Math, Live on Channel 13’s Morning Break

At the height of their popularity, New Math were asked to play live on the WOKR-13 weekday show, Morning Break.  A  typical AM TV show for housewives, with some news, community calendar, maybe a cooking segment  & usually some kind of live remote from somewhere around town.  I have no clue who thought that the average housewife or retiree would want to see New Math, or how the appearance was even set up.  I just remember being told it was gonna be live from Scorgies, and I had to be there by 8AM to set up for a 10:15 broadcast.  I made arrangements to go into work late & had the guys in the AV club at Sutherland High set up the video machine to record it for me.

I remember internal chatter going back & forth on what 2 songs they should play, with one idea being to re-write the lyrics to “The Pipes of Pan”, changing it into “The Pots and Pans”.  They settled on “American Survival” first, and then “They Walk Among You” after the short interview.  

We decided to use a chemical fog machine without telling the shows producers, so I got that set up & hidden under the drum riser before the TV crew showed up.   As the drum & bass breakdown in the middle of the song arrived, I hit the fog switch & let it flow to the point of overload.  The cameraman had to retreat from his closeup of Roy, to a long shot from the middle of the dancefloor, as he couldnt see anything in the dense cloud.  This was a one camera shoot so he did all the moves live, & did a pretty good job. The fog gag turned out to be an even swap, deception-wise, as the TV crew didnt tell me that they were gonna process the video feed with the ‘strobing’ feature of their video time base corrector, back at the station, during the instrumental sections of the song. 

After American Survival ended the TV reporter introduced them as “New Wave”, and Kevin had to correct her “No, its New Math”.  This was followed by a lame interview, as she asked them why they wore such strange clothes (as the clip will show, they werent wearing anything strange).  Then after the band played “They Walk Among You”, they took phone calls from the housewives.  Equally lame.  I remember one housewife saying “I’d rather listen to a love song.” and Kevin saying “Well, then you should do that.”  I have that all on tape somewhere buried deep, but it’s probably better left buried.  I just kept a copy of the performance stuff accessible.

So here’s American Survival.  I thought it came off great, and the video recording of it stands the test of time. The bands soundman Pee-Wee did a mix with grit, that must have woken them up at the senior home. Worth turning up loud thru the stereo.  It showcases the band at their best, playing at the best place to see them, Scorgies.  To me, its a perfect snapshot of what it they were like back in the day. In addition, it shows how far ahead of its time Gary’s song was.  Take a listen to the lyrics and then apply them to todays headlines of economic collapse.  Even tho it was written about the Reagan 80s, its spot on 20+ years later. 

Duane

If you click on the link you can see the clip in Hi-Res. (I would let either version load fully before playing).
New Math: American Survival, Live

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  1. Stan the Man’s avatar

    I remember that show, wasn’t the host Wanda Miller? And I think they broadcast the show live from Marketplace Mall, which is so decrepit now. The Scorgies show was then a “remote” from a remote.

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  2. Brian Goodman’s avatar

    If I remember correctly I stayed home from school to watch that!

    I have tape of the Insiders on Morning break Live at Market Place Mall!!!
    Wanda has a gold glitter dress on and looks like one of the Supremes!

    She also asked Bob Janeck about the clothes we had on & said something like don’t you get a lot of looks with that hair and those clothes!

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  3. Wendy’s avatar

    Marketplace Mall is not decrepit. You should check it out. It looks just like Eastview now.

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  4. Stan the Man’s avatar

    Having visited Marketplace recently, it has definitiely gone downhill; while walking outside I saw disintegrating sidewalks with weeds growing and sticking through the cracks and crumbling retaining walls damaged by poorly maintained plantings. Just walk into the entrance next to the restaurant that used to be the Ground Round (then Tony Roma’s) and tell me how it looks. I’d say it does not compare to the valet parking area for the Eastview Restaurants.
    While Marketplace is not as bad as the Irondequoit Mall, it has definitely lost it’s luster. However, it’s a far cry from being the “jewel of retail” that it once was when they broadcast WOKR’s morning show from there.

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  5. Chaz’s avatar

    Mall : I remember a head shop called All Day Sunday where you coulld get black light posters. whoo hoo. Also next to it a pretty lame Record Theater.

    OK who was at the New Math /Pretenders show at the Triangle, 1980 (81?)

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  6. Stan the Man’s avatar

    Hey, I was once *almost* held up outside of All Day Sunday. A couple of punks tried to convince me they had guns. I laughed at them.

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